For the Pedro's and El-Paso project, I spearheaded a complete media refresh to enhance their digital presence and attract more customers. This involved retaking all of their menu photos, capturing the authenticity and appeal of their dishes, and creating high-quality highlight videos that showcased the vibrant atmosphere of both restaurants. By emphasizing the handmade quality of their meals and the warm, family-friendly environment, the revamped content boosted engagement on social media and drove more online orders, ultimately increasing foot traffic and customer interaction for both brands.
